Where did this character come from?
We see Burger King King in various places from the bedroom quarters of strangers to the Super Bowl.
The jury is still out of his highness' humble beginnings, but as it stands now, he is a hit! You can follow
him on Twitter, Tumblr, and YouTube. The Burger King King is among the ranks of famous
mascots like Ronald McDonald, Geico Gecko or even Pillsbury Dough Boy.
What is Burger King King good for?
Well, brand recognition for starters-- The sight of this figure instantly invokes the thought of the
Whopper, Whopper Jr., onion rings, or simply Burger King. Furthermore the King perpetuates
the brand with his antics, appearance, media masquerades, and charity. That's right, BKK is
no Ronald McDonald, but he is active in spreading cheer to others. Visit his King of the Road
website for more details on his Kinect giveaway and as well as other ventures.